{{name | }} A Website That Sells Weird Domain Names

Let’s talk about a website that sells weird domain names.

Not .coms for corporations. Not .net for nerds.

We’re talking .sucks, .fun, .ninja, .lol, .wtf.

Sounds silly, right?

Well, there’s serious money hiding behind these jokes.

There’s an entire company called Donuts Inc., which quietly owns and manages hundreds of “funny” domain extensions - .guru, .rocks, .coffee, .ninja, .wtf, .lol, .church, .sucks — the list goes on.

They’re not resellers. They’re registries, meaning they literally own the rights to those domain endings.

And guess what? They make recurring revenue every single year because every domain owner must renew their “weird” domain annually.

For example:

Tens of thousands of businesses use these domains for fun campaigns, memes, or quirky landing pages.

So while it looks like a joke on the surface, every renewal fee adds up, quietly and automatically.

Donuts Inc. manages over 300+ top-level domains and earns an estimated $100M+ in recurring annual revenue just from renewals.

Not from ads. Not from upsells.

From people paying $20–$100 per year… for their domain to stay alive.

Yep.

The weirdest one of all is the .sucks domain.

When it launched, people thought it was a prank. But the registry behind it — Vox Populi — priced it at a premium: $249 to $2,499 per year.

They positioned it as a “consumer voice” domain. So if you hated a brand, you could make a page like YourBrand.sucks.

Of course, brands rushed to buy their own names just to protect them.

So Coca-Cola.sucks, Apple.sucks, Amazon.sucks, all registered.

Within months, the company had sold thousands of these domains, pulling in millions in renewal-based revenue from pure emotion — fear, humor, and curiosity.

No product. No content. Just a clever domain name with built-in controversy.

Now, you don’t have to run a registry to play this game.

Indie entrepreneurs are doing this on a smaller scale, like BrandBucket and SquadHelp.

They buy or curate brandable, funny, or meme-like domains and list them for $300–$5,000 each.

Examples currently live:

These marketplaces earn a cut from every sale, plus optional paid listings (recurring revenue).

There’s also domains.google (yes, Google’s own registrar), where they report that over 50% of new registrations now come from non-.com endings — like .xyz, .app, or .fun.

Fun Fact:

The .ai domain, now a favorite for tech startups, isn’t short for “artificial intelligence.”
It’s actually the country code top-level domain (ccTLD) for Anguilla, a small British Overseas Territory in the Caribbean.

That means every time someone buys or renews a .ai domain — whether it’s open.ai or chat.ai — a piece of that money goes to Anguilla’s government.

According to the island’s 2025 draft budget, the government earned EC$105.5 million (~US $39 million) from .ai registrations in 2024, nearly 25% of total revenue. That figure is expected to rise to EC$132 million in 2025. making .ai domains one of its most valuable exports.

I want you to explore the domain world. There’s a lot in this that you are not aware of.